KAPortfolio
Khadija Asif

Hi, I'm Khadija .
Using creative strategy to bring people together.

Digital marketer dedicated to driving community engagement and growth. I bridge the gap between intentional social media strategy, creative visual storytelling, and seamless e-commerce performance.

Let's Connect ✦
Digital Marketing ✦ Creative Strategy Community Growth ✦ Social Performance E-Commerce Strategy ✦ Intentional Storytelling Digital Marketing ✦ Creative Strategy

My Work

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WITM Project

WITM Campaigns

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Planned social content, coordinated team photoshoots, and ran coverage for student-led events to help peers feel connected.

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Dog Child Event

Dog Child Activation

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Ran an active event booth at the Canadian Pet Expo, focusing on sharing immediate value with pet parents to grow our community.

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Sunwing SEO Project

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Looked into what questions customers were searching for on Google, then rewrote website text to make finding answers effortless.

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On Running Cloud Club Campaign

The Cloud Club

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Engineered a seamless box-to-digital QR pipeline and retention hub to drive lifetime consumer value.

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Baggu x Summer Fridays Collaboration

Baggu × Summer Fridays

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Developed a hypothetical brand partnership concept and TikTok-first campaign strategy tailored for Gen Z community growth.

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Skills

  • ✦Digital Marketing Frameworks
  • ✦Community Growth & Management
  • ✦Content Creation & Grid Design
  • ✦Social Performance & Analytics
  • ✦E-Commerce Customer Retention
  • ✦Platform Optimization Models
Digital Marketing & Commerce

Google Analytics, Meta Business Suite, Shopify, Google Ads, Semrush, Klaviyo, HubSpot

Design & Architecture

Figma, Adobe Photoshop, Illustrator, Canva, Premiere Pro, Capcut

Project Systems

Monday.com, Microsoft Excel, Microsoft 365

Education

Degree Program

BComm in Business Management

Toronto Metropolitan University (TMU)

Marketing Major

Credentials

Professional Certifications

Google Ads Certified Professional

Experience

Jan 2024 – May 2024

Digital Marketing Intern

Sunwing Vacations Group

May 2023 – Aug 2023

Digital Marketing Intern

Sunwing Vacations Group

Jan 2023 – Apr 2023

Digital Marketing Co-Op

Dog Child

Aug 2021 – Present

Retail Sales Associate

Browns Shoes

Digital Marketing ✦ Creative Strategy Community Growth ✦ Social Performance E-Commerce Strategy ✦ Intentional Storytelling Digital Marketing ✦ Creative Strategy
Get In Touch

Let's Connect

Whether you want to talk strategy, digital marketing metrics, or creative design execution, drop me a line.

Email
LinkedIn
Toronto, ON
Visual Assets
WITM Event Keynote Presentation
WITM Gala Dinner Tables
WITM Event Highlights Day 2 and 3
Empower Tech A Night to Remember Photo Booth
WITM The Faces Behind Team Magazine Covers
✦ Brand & Social Identity

WITM Social Campaigns

The Problem

Our student-led technology collective needed to completely revamp its digital brand perception. We faced the challenge of coordinating complex, multi-channel engagement to stand out in a noisy online space.

The Execution
  • ✦Acted as Marketing Lead to spearhead a cohesive, multi-platform visual identity using Figma and Canva.
  • ✦Managed cross-functional collaboration across teams to build interactive content templates and run live event coverage.
  • ✦Organized a full team launch photoshoot from scratch, handling everything from location scouting to scheduling.
Campaign Impact Targets
15,000+ Total Platform Reach
1,172 Active Interactions
Visual Assets
Dog Child Experiential Booth Layout
Digital Cookbook Lead Magnet Preview
On-Site Activation Day 1 Highlights
Local Creator Live Content Collaboration
✦ Experiential Lead Acquisition

Dog Child Activation

The Problem

Standard corporate lead generation at high-traffic expo events often feels transactional, missing an opportunity to build a genuine, lasting connection with consumers on the floor.

The Execution
  • ✦Designed an experiential marketing booth layout centered around immediate consumer value.
  • ✦Offered a free digital dog food cookbook delivered straight to inboxes to solve a real pet-parent pain point.
  • ✦Collaborated directly with local creators to capture live content and extend our digital reach.
Campaign Impact Targets
+350 Subscribers / Day
High-Intent Audience Quality
✦ Organic Strategy & Copywriting

Sunwing SEO Optimization

SEO Search Architecture & Content Optimization
The Problem

Travelers looking for specific vacation planning answers were dropping off due to dense website layout text, resulting in lost organic search volume.

The Execution
  • ✦ Dived deep into everyday search data to uncover the exact queries and intents users searched for.
  • ✦ Leveraged optimization data insights to restructure the platform's organic information hierarchy.
  • ✦ Rewrote metadata descriptions and header titles to clear out user friction points.
Campaign Impact Targets
Frictionless User Navigation
Optimized Organic Indexing
Visual Assets
On Running Premium Shoe Feature Campaign Visual

Premium Product Feature Campaign Creative

In-Store Experiential Pop-Up Retail Display Curation

In-Store Community Experiential Retail Layout

Top Down Flatlay Premium Shoebox QR Code Activation

Physical-to-Digital Shoebox Community Onboarding Card

On Run Club Mobile UI App Dashboard Mockup

On Run Club Engagement & Digital Retention Platform

✦ Community Growth Strategy

On Running: The Cloud Club

The Problem

As a premium footwear label scales into mainstream retail, it risks losing the tight-knit consumer closeness that built its brand equity. Relying purely on transactional digital touchpoints drives up digital acquisition costs (CAC) while flatlining customer lifetime value.

The Execution
  • ✦Engineered a seamless box-to-digital QR pipeline inside physical retail shoebox packaging.
  • ✦Coordinated localized community social morning runs that finish at independent boutique neighborhood cafés.
  • ✦Built an organic street-style lookbook engine to generate steady user content without relying on heavy paid ad spend.
Campaign Impact Targets
+22% Repeat Purchase Lift
15% MoM Hub Scaling
Visual Assets
Baggu x Summer Fridays Beach Day Bundle Concept
Co-Branded Product Moodboard
TikTok Social Strategy Mockup
Community Out of Home Activation
✦ Brand Partnership & Identity

The Beach Day Campaign

The Concept

Bridging the space between viral clean beauty and cult-favorite functional streetwear. This partnership concept maps an intentional digital strategy around a shared community footprint, bundling summer skincare essentials seamlessly inside limited-edition aesthetic gear.

The Execution
  • ✦Designed a unified cross-brand visual language balancing pastel aesthetics with utilitarian structures.
  • ✦Structured a native, TikTok-first launch framework focusing on authentic seeding and organic unboxings.
  • ✦Mapped out hyper-targeted community activations to naturally incentivize user-generated lifestyle styling.
Campaign Impact Targets
Gen Z Core Audience Scale
Organic Community Focus